I have a confession to make. I had a hard time making friends growing up. I always felt as if I was on the outside looking in. It is one of the reasons I love photography so much. Observing other people to see how they are connecting. Able to be in the room behind the mirror of my camera so to speak. Well, now I have a mirrorless so, but you know, (targeted joke). Anyway, I LOVE social media because it’s such an extension of this social experiment we are all participating in. I find it fascinating. It only makes sense that after years of studying how people interact online and off, that I would choose to do this as a specific type of photography. I love styled sessions for personal branding and family. But for a business, with so much competition out there, ultimately you will be chosen because people feel a connection with you. Today, like it or not, a major way many people are connecting is social media. Specifically Facebook and for some with more frequency, Instagram.
Have you ever met someone in real life that you follow on social media? A spouse of an old friend? An ‘influencer’? Maybe someone who makes a lot of short video stories? Have you ever said to one of these people when meeting them in real life, “I feel like I know you!”?
While stock photography is great and only getting better as it gets away from the sterile looks of laughing at salads, holding a clipboard or perfectly calligraphied journals with message overlays next to a perfectly lain peony, everyone knows that THAT IS NOT YOUR LIFE. They know that is not your business. The millennial that is standing on top of that sunrise mountain with outstretched arms is not you. YOU may have gotten up to work out but your hair is in a messy bun, and not one of the cute ones. You had stuff to do so missed the gorgeous sunrise. And your journal is not in perfectly written calligraphy because YOU didn’t have time to take that class bc you were working your butt off going to networking events and figuring out your Q4. Also, the peony on your desk is actually a banana peel. Let’s be real.
This is where you and I become new friends. I think you are interesting. I want to learn the details of your shop. How you create in your space. What you find beautiful. How you start your day. What matters in your life and why you do what you do and how it makes a difference. I want to capture those details so clients will contact you with confidence and trust because they will feel that connection. As if they already know you. Let me help you with that.